Designing Your Business Website
Use professional software tools to elevate your online success
Creating a company web site isn't inherently difficult. It's fast, easy and quite inexpensive for just about anyone to register a URL, write a little HTML code and sign up with a web hosting service. Unfortunately, that's why so many websites — even those of fairly successful businesses — seem so unorganized, unprofessional or even downright un-navigable.
If your web site isn't properly designed to attract customers, enhance your brand image and streamline customer and prospect interaction with your company, you're wasting a great opportunity to improve your business efficiency (not to mention your bottom line).
Want a professional site? Use professional design tools.
While some businesses choose to outsource website design to local or online firms, many choose to design their own sites to save money and/or maintain more control, especially when just starting out. And of course, there are plenty of companies and sites offering "free" or "easy" web-design software, templates or other tools.
Just remember the valuable all-purpose business advice: "You get what you pay for." Then, remember another famous business recommendation: "Buy the best you can possibly afford."
If you've chosen to design your company's online presence, and you're prepared to invest at least a few hundred bucks just to make sure you're doing the job as professionally as possible, serious consider the software offering from Adobe — the leading manufacturer of graphic design, visual communications and content-development software for both Mac and PC formats. (You're probably familiar with the company's Illustrator® and Photoshop® applications.)
Start with Adobe Dreamweaver CS5.
If your goal is to design, develop and maintain a standards-based business website, check out Adobe DreamweaverCS5. There are LOTS of reasons this software leads its category by a long shot.
This powerful, versatile software package empowers you to:
- Design, develop and maintain your site from start to success.
- Work the way YOU want using the visual interface or ultra-streamlined coding environment.
- Enjoy optimized design flow and truly intelligent integration with other leading Adobe software that can help enhance your website AND your company image — including Fireworks CS5, Flash CS5 Professional, and Contribute CS5.
Accelerate workflow with Adobe Fireworks CS5.
With Adobe Fireworks CS5, you have the perfect tool for rapidly prototyping websites and web apps, along with creating and optimizing web-ready images. It lets you edit vector or bitmap images to more quickly mock up designs or leverage visual assets created in Illustrator, Photoshop or Flash. Best of all, it's perfectly integrated with Dreamweaver software — for easy development and deployment.
Add rich, interactive content with Adobe Flash CS5 Professional.
Want to reach the widest web audiences possible? Look to Adobe Flash CS5 Professional. It's your best choice for creating rich, interactive content for digital, web-based and mobile platforms. You can create everything from interactive websites to rich-media ads to instructional media to more engaging presentations, online games and much more.
Get all this and more — with Adobe Creative Suite 5 Web Premium.
Ready to go all-out in your web design and development. Dive in big-time with Adobe Creative Suite 5 Web Premium. In addition to Dreamweaver, Fireworks, and Flash Professional, it includes:
- Adobe Photoshop CS5 Extended — the leading photo- and image-editing solution.
- Adobe Illustrator CS5 — the top vector-based illustration software.
- Adobe Flash Catalyst CS5 — an approachable new interaction design tool.
- Adobe Flash Builder 4 Standard — a professional-grade development tool for rapidly building cross-platform rich Internet applications (RIAs) and content using the open source Flex framework.
- Adobe Acrobat 9 Pro — the essential ".PDF-maker" app.
- Adobe Contribute CS5 — the famous "easy-update" tool for online content.
- Adobe Bridge CS5 — the powerful, easy-to-use visual media manager.
- Adobe Device Central® CS5 — the best way to design, preview and test engaging mobile content.
With all this web design and development power, you might just end up having a NEW business on your hands — that of professional web developer!
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