Designing Your Business Website
Use professional software tools to elevate your online success
Creating a company web site isn't inherently difficult. It's fast, easy and quite inexpensive for just about anyone to register a URL, write a little HTML code and sign up with a web hosting service. Unfortunately, that's why so many websites — even those of fairly successful businesses — seem so unorganized, unprofessional or even downright un-navigable.
If your web site isn't properly designed to attract customers, enhance your brand image and streamline customer and prospect interaction with your company, you're wasting a great opportunity to improve your business efficiency (not to mention your bottom line).
Want a professional site? Use professional design tools.
While some businesses choose to outsource website design to local or online firms, many choose to design their own sites to save money and/or maintain more control, especially when just starting out. And of course, there are plenty of companies and sites offering "free" or "easy" web-design software, templates or other tools.
Just remember the valuable all-purpose business advice: "You get what you pay for." Then, remember another famous business recommendation: "Buy the best you can possibly afford."
If you've chosen to design your company's online presence, and you're prepared to invest at least a few hundred bucks just to make sure you're doing the job as professionally as possible, serious consider the software offering from Adobe — the leading manufacturer of graphic design, visual communications and content-development software for both Mac and PC formats. (You're probably familiar with the company's Illustrator® and Photoshop® applications.)
Start with Adobe Dreamweaver® CS3.
If your goal is to design, develop and maintain a standards-based business website, check out Adobe Dreamweaver® CS3. There are LOTS of reasons this software leads its category by a long shot.
This powerful, versatile software package empowers you to:
- Design, develop and maintain your site from start to success.
- Work the way YOU want using the visual interface or ultra-streamlined coding environment.
- Enjoy optimized design flow and truly intelligent integration with other leading Adobe software that can help enhance your website AND your company image — including Fireworks® CS3, Flash® CS3 Professional and Contribute® CS3.
Accelerate workflow with Adobe Fireworks® CS3.
With Adobe Fireworks® CS3, you have the perfect tool for rapidly prototyping websites and web apps, along with creating and optimizing web-ready images. It lets you edit vector or bitmap images to more quickly mock up designs or leverage visual assets created in Illustrator®, Photoshop® or Flash®. Best of all, it's perfectly integrated with Dreamweaver® software — for easy development and deployment.
Add rich, interactive content with Adobe Flash® CS3 Professional.
Want to reach the widest web audiences possible? Look to Adobe Flash® CS3 Professional. It's your best choice for creating rich, interactive content for digital, web-based and mobile platforms. You can create everything from interactive websites to rich-media ads to instructional media to more engaging presentations, online games and much more.
Get all this and more — with Adobe Creative Suite® 3 Web Premium.
Ready to go all-out in your web design and development. Dive in big-time with Adobe Creative Suite® 3 Web Premium. In addition to Dreamweaver, Fireworks and Flash Professional, it includes:
- Adobe Photoshop® CS3 Extended — the leading photo- and image-editing solution.
- Adobe Illustrator® CS3 — the top vector-based illustration software.
- Adobe Acrobat® 8 Professional — the essential ".PDF-maker" app.
- Adobe Contribute® CS3 — the famous "easy-update" tool for online content.
- Adobe Bridge® CS3 — the powerful, easy-to-use visual media manager.
- Adobe Version Cue® CS3 — the company's integrated server-based file-management system.
- Adobe Device Central® CS3 — the best way to design, preview and test engaging mobile content.
With all this web design and development power, you might just end up having a NEW business on your hands — that of professional web developer!
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