Yahoo! Direct Marketing
Deploy self-serve email marketing campaigns and grow your business with marketing lists and sales leads from premier providers.
Offer It To Those That Are Waiting
For Your Product or Service
Direct marketing — especially permission-based email marketing and list-based sales tools — are grabbing higher and higher percentages of companies' marketing budgets. Using a professional, dedicated direct marketing agency, however, remains well beyond on the affordability reach of more and more of today's smaller businesses.
As is so often the case within the company's small-business space, Yahoo! is ready with plenty of tools to help you enjoy the accountability and proven return on investment (the exalted "ROI") provided by current direct marketing technology.
The focus is on two tools: Campaigner® email marketing and infoUSA list and sales–lead services.
Campaigner® means effective email marketing
Email marketing is one of the fastest, most cost-effective ways to reach consumers and achieve online success. It can bring steady streams of new and repeat customers to your site, which can significantly reduce marketing costs over time. The key is to make sure all your email efforts are permission-based, so you're never accused of being a dreaded spammer.
Here's how easy Yahoo!'s Campaigner® email marketing program is to use:
- Invite web-site visitor subscriptions by adding links on your home page, so visitors can subscribe to your mailing list(s); then,
- Send emails, newsletters, promotions, or coupons — and pretty much anything else you and your staff can think of.
With Campaigner, plans start from only $10/month. Once you're in, you'll quickly build a list of people who've “opted in” to hear from you regularly. In other words, you have the go-ahead to continue contacting these prospects and move them through your sales cycle. Use the simple templates to create and send your e-campaigns. Encourage pass-along to friends, family members and associates. Handle bounced email addresses and “unsubscribes” automatically. Provided tools help you measure the success of every campaign.
Yahoo! and infoUSA: partners in business/consumer mailing lists, sales leads and databases
It makes perfect sense that Yahoo! — the world's leading web destination—would partner with infoUSA, the acclaimed provider of business/consumer mailing lists, sales leads, and marketing databases. After all, great minds think alike, especially when it comes to successful online promotions.
Just imagine the phone bill: infoUSA reports that it makes over 20 million (!) phone calls each year to verify the accuracy of business information! Through Yahoo!, you can access this data and receive free counts and market research reports, as well as getting your list within minutes — with no minimums.
The service also helps you pick from the appropriate databases of US/Canadian sales leads and mailing lists, new businesses, and over 200 million consumers.
Learn more
Yahoo!/Campaigner®:
http://smallbusiness.yahoo.com/marketing/emarket.php
Yahoo!/infoUSA:
http://smallbusiness.yahoo.com/marketing/infousa.php
