Yahoo! Marketing Solutions

A full spectrum of integrated, efficiency-boosting marketing tools to help you promote your business online.

Internet marketing solutions to help
you make more money from your business

A business web site isn't like a baseball field, at least not in the “If you build it, they will come” sense. Dot-com history is rife with tales of companies who created beautiful, elegantly designed, and/or elaborately scripted web sites, sat back, and waited — for nothing. With so many millions of sites out there (and so many new ones on the way every day), it's absolutely critical to not only market your company online, but also to find the most effective, valuable and affordable support services you possibly can.

That's what makes Yahoo! Marketing such an especially compelling suite of services available to business of all sizes today.

Key Services

There are so many different Yahoo! Marketing offerings, we'll just present an overview for now (individual services are detailed in subsequent articles). As always, you'll find the word “Search” way up on the list.

Yahoo! Search Marketing: Sponsored Search (formerly Overture)

Get better results with new tools including even better features. Yahoo! Sponsored Search now includes:

Geo-targeting. Tailor campaigns across larger markets or smaller, more precisely targeted locations.
Campaign budgeting. Set spending limits, view impressions and clicks, and adjust as needed.
Ad Testing. Test multiple versions; Yahoo! then automatically displays your most successful ads.
Account Management. Set campaign schedules, research keywords, and manage bulk ads from other search providers easily via spreadsheet.
Advanced reporting. Enjoy easy access to customized performance reports, billings and payments, charting, forecasting and more — all downloaded conveniently to your desktop.
Fast ad activation. Market online within minutes of submission. Enough said!
Content matching. Increase efficiency by featuring your ads on relevant web sites, increasing site traffic.

Click here for more about Yahoo! Search Marketing.

Yahoo! Local Marketing

Here, Yahoo! offers two great ways to promote your business locally while taking advantage of web-marketing tools, efficiencies, and cost savings:

Local Featured Listing. Generate more phone calls and in-store traffic, along with increased web-site visits.
Local Enhanced Listing. Attract even more customers by including your logo, business summary, and more.

Click here for more about Yahoo! Local Marketing.

Yahoo! Search and Directory Marketing Services

Go beyond sponsored search. Consider adding the following functionality to your Yahoo! Marketing Services efforts:

Search Submit. Submit your business web-site addresses for possible rankings in algorithmic search results.
Product Submit. Access millions of potential motivated buyers by submitting your products for featured promotions via Yahoo! Product Search, Yahoo Shopping, or even Yahoo! Buyer's Guides.
Directory Submit. Want to appear in the Yahoo! Directory? Just submit your site for approval — you'll be notified within seven days if you're accepted.
Travel Submit. Yahoo! has attracted a huge base of motivated travelers; you can feature related deals in Yahoo! Travel Guides or Yahoo! Travel Deals.

Click here for more about Yahoo! Search and Directory Marketing Services.

Yahoo! Direct Marketing Services

Email tools, customer lists, and even sales leads can be yours through Yahoo!, too. Consider taking advantage of the company's direct marketing solutions, including:

Campaigner by GOT. This collection of powerful, do-it-yourself email marketing tools includes the first month FREE with any $10/month plan.
infoUSA. Many professionals and entrepreneurs have heard of infoUSA — the leading provider of marketing lists and sales leads for businesses today. Access their services via Yahoo! to find new customers and expand your success.

Click here for more about Yahoo! Direct Marketing Services.

Learn more

On the web:

http://smallbusiness.yahoo.com/marketing/