Yahoo! Search and Directory Marketing Services

Spotlight your business by submitting web addresses, products and special travel deals for listings — you can even be featured in the Yahoo! Directory.

Make your site accessible to one
of the largest web audiences in the world

It's great that there's so much information available on the web; that's what makes it such a powerful informational tool. But for consumers, all of that choice and diversity can seem downright overwhelming, especially at first.

The good news is the world's leading web destination — Yahoo! — provides tools to increase the chances that relevant, interested potential customers can find their way to your business's online door (and then into your store). Through Yahoo! Search and Directory Marketing Services, you can greatly enhance your company visibility by listings in both non-sponsored (organic) search results and a variety of Yahoo! tools including Yahoo! Product Search, Yahoo! Buyer's Guides, Yahoo! Travel Guides, Yahoo! Travel Deals and the Yahoo! Directory.

Yahoo! Search Submit

Having your company's ads featured as sponsored search results is great, but it's only part of the search-marketing picture. It's also important to optimize your company presence in "organic" search results — i.e., the non-sponsored listings appearing in the main section of search results pages.

When users search for specific keywords, search engines retrieves relevant listings from indexes of web content matching the queries. The ranking of these listings is based on relevancy.

So, how do you make YOUR company more relevant? Start with Yahoo! Search Submit Basic. Submit up to 5 URLs per domain to be included in the non-sponsored search results from not only Yahoo!, but other leading portals including AltaVista and AllTheWeb, thanks to a combination of exclusive, proprietary search algorithms.

With Search Submit Basic, you get:

Fast, easy inclusion with weekly refreshes. In most cases, your web addresses will appear in search as soon as four days from submission. The seven-day refresh cycle makes it easy to keep your content current.
Easily tracked performance. Personalized performance reports provide new perspectives into search rankings, click rates, and more.
Web-site upgrade tools. Yahoo! offers tools to help you analyze your submitted web addresses' meta-tags; they even suggest ways to optimize your pages for successful searching.

Yahoo! Product Submit

What company wouldn't want to be featured in Yahoo! Shopping? It's easily one of the web's largest shopping sites, with literally millions of consumers stopping by—and more on the way every day.

The key is Yahoo! Product Search, a powerful search tool that helps users find merchants, products, and services online. It works in conjunction with Yahoo! Buyer's Guides, pages including relevant product information, comparisons, prices and more.

So, how do you get your company listed on these leading consumers sites? Yahoo! Product Submit is another pay-per-click program, in which you pay only when a qualified prospect clicks on your ad and is delivered to your web site. It includes an easy-to-use web management system, and sign-up/start-up is a snap.

Yahoo! Directory Submit

Yahoo! Directory Submit is a service that guarantees the company's editorial staff will view evaluate your business for inclusion in the Yahoo! Directory in a timely manner—within seven days. Just note that the service doesn't guarantee inclusion or placement in the Directory; that's always at the discretion of Yahoo!'s editors. It just guarantees a quick review and response.

Yahoo! Travel Submit

Yahoo! also features one of the web's most heavily trafficked travel portals—Yahoo! Travel. In addition to Yahoo! Travel Guides, which feature details on over 20,000 destinations, it also features the new Yahoo! Travel Deals marketplace. If you're in the travel business, this is a great departure point for new marketing success.

Learn more

Yahoo! Search Submit:

http://searchmarketing.yahoo.com/srchsb/ssb.php

Yahoo! Product Submit:

http://smallbusiness.yahoo.com/marketing/prodsubmit.php

Yahoo! Directory Submit:

http://smallbusiness.yahoo.com/marketing/directory.php

Yahoo! Travel Submit:

http://searchmarketing.yahoo.com/trvlsb/index.php